| Lifeline® commenced operations in 1996. Lifeline® produces high quality first aid, automobile emergency and severe weather kits for automotive retailers and suppliers, mass merchandisers, sporting goods retailers, catalog houses and specialty retailers. Lifeline®'s goal is to educate consumers of the importance and the logic of having emergency supplies in your vehicle. Company President, Dean Stevenson said: "You are almost always within one minute of your car whether you are at work, play or at home. Where else could you conveniently put a first aid kit and be so close to it every minute of the day?"
Lifeline® also believes all vehicles should be prepared for the unexpected. Lifeline®'s auto emergency and severe weather products are designed to provide each vehicle with a kit packed with practical, quality components. The Lifeline® concept is simple - create a very attractive look, combine the look with quality components at a reasonable price, and provide exceptional customer service. This has been rewarded by a very strong customer response. |
