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Manufacturer Profile:
Lifeline
Lifeline commenced operations in 1996. Lifeline produces high quality first aid, automobile emergency and severe weather kits for automotive retailers and suppliers, mass merchandisers, sporting goods retailers, catalog houses and specialty retailers. Lifeline's goal is to educate consumers of the importance and the logic of having emergency supplies in your vehicle.

Company President, Dean Stevenson said:

"You are almost always within one minute of your car whether you are at work, play or at home. Where else could you conveniently put a first aid kit and be so close to it every minute of the day?"

Lifeline also believes all vehicles should be prepared for the unexpected. Lifeline's auto emergency and severe weather products are designed to provide each vehicle with a kit packed with practical, quality components. The Lifeline concept is simple - create a very attractive look, combine the look with quality components at a reasonable price, and provide exceptional customer service. This has been rewarded by a very strong customer response.

 
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